“Fool me once, shame on you; fool me twice, shame on me.” So the saying goes.

The idea is found in a book written by Anthony Weldon in 1651 titled The Court and Character of King James. Weldon writes, “The Italians have a Proverb, ‘He that deceives me once, it’s his fault. He that deceives me twice, it’s my fault.’”
— Don McMinn

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