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Unsmoking the World: The Philip Morris Rebranding Effort
God really must love Philip Morris. — John Safran, Haaretz, November 29, 2021 John Safran is a scamp, but in the finest tradition of investigative ones. With the enthusiasm of a bloodhound, he gets wind of a scent and goes for it. Of recent interest to his gonzo style of comedic yet lethal line of […]
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The Numbers BlackRock Won’t Crunch
As the planet’s biggest investor, with $9 trillion in assets under management and an army of tech-savvy analysts trained on the scent of easy money, numbers are BlackRock’s bread and butter. A giant with such an enormous appetite should find room for all kinds of facts and figures – but this one’s a bit of […]