Demowp

Tag: Direct-to-consumer advertising

  • How Consumer Drug Advertising Turned the Public into Pill Poppers

    How Consumer Drug Advertising Turned the Public into Pill Poppers

    One night in 1997, as Americans were parked on the couch in front of an episode of Touched by an Angel, they were touched by something else unexpected: an ad for a prescription allergy pill called Claritin®, promoted directly to the consumer! Prescription drugs had never been sold directly to the public before, because, without […]

  • Big Pharma and Direct-to-Consumer Advertising

    Since 1997, the U.S. is one of only two countries (the other being New Zealand) that allows direct-to-consumer (DTC) advertising for health products like medications and procedures. Such DTC advertising in the U.S. increased from $2.1 billion in 1997 to $9.6 billion in 2016 — and continues to rise. And you wonder why two-thirds of […]

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